The stories we tell ourselves, our family and friends, and about organisations can influence, persuade and create change. In business, good stories can inspire and energise teams, engage stakeholders, and drive growth and industry leadership. Not-so-good stories do the opposite.

For over 20+ years, I’ve helped organisations and leaders in technology, education, and public sector craft and communicate their stories effectively. I’ve worked with executives to balance personal branding with corporate messaging, securing high-profile media and speaking engagements for maximum impact. I’ve driven thought leadership and brand preference for a heritage brand and directly contributed to the successful international expansion of a well-known social media networking site.

As the media landscape evolves, I leverage traditional and emerging platforms to tell stories and effectively influence audiences. My recent MSc in Psychology has deepened my approach, integrating PR strategies with psychological insights—a connection that traces back to PR's roots with Edward Bernays, nephew of Sigmund Freud. This combination of extensive experience and interdisciplinary knowledge allows me to craft resonant, persuasive stories that drive business results.